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Kairyu

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Main » 2010 » February » 05 » Gender Inequality in Adverts
Gender Inequality in Adverts
22:22
This gets right on my nerves. I've just seen an advert in which a man and a woman are sat on the sofa watching TV. The man is picking at his toenails, so the woman pulls a lever and the sofa ejector-seats him out of the window, allowing the woman to lie down. The voice-over says "if only getting rid of all problems was this easy." Oh, how delightfully quirky.
 
How about the same advert, but with a man watching some football while a woman talks incessantly at him? This wouldn't be allowed, because it's 'sexist.' You may have seen the advert where the women steal the towels from the mens' sauna, forcing a naked man to run through the café with just some sandals covering his modesty.
 
I'd quite like to see a reversed version of that advert. The man had two sandals to cover his crown jewels and arse; but a woman has several things to cover.
 
Oh, how delightfully quirky.
 
P.S. To illustrate the point, I've included a few pictures of how the advert might look.
 
 
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